- Newspaper advertising
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Not a single person is untouched with the name and fame of the renowned newspaper all over the world. The Times of India is the leading Englishnewspaper that is being circulated over all the states of India. Commenced in the year 1838 by a British syndicate, it was earlier named as The Bombay Times and Journal of Commerce. Referring to its readership as well as circulation in the year 1861, it was further renamed as The Times of India. Later in the year 1991, it was chosen as world’s sixth greatest newspaper by BBC.
Circulation and Readership:
Talking about its circulation, it is the highest between all other English-language newspapers around the globe. Available in several different formats such as tabloid, broadsheet, compact, Berliner and online, these all categories are available in this newspaper. The Times of India has the largest circulation, no doubt. Since its start, it is being owned and managed by Bennett, Coleman & Co. Ltd which is being run by a Jain family. Also, in the year 2008, the Audit Bureau of Circulations (India) spotted that this newspaper is the world’s largest selling English-language newspaper. The circulation was over 3.14million.Talking about the readership of The Times of India in the year 2010, it is one of the widely read English-language newspapers with a readership of 7.035million.
The pages of the newspaper are equipped with some news stories and some ads. Basically, there are three types of ads that are available, such as Text ads, Display ads, and Classified ads. Briefing about the Text ads, they are generally filled with texts only; no picture is inserted in these ads. Display ads are mostly filled with pictures and visuals with a very less amount of text, on the other hand, Classifieds include texts with very small pictures and normally contains sale and purchase of property, health related information, educational needs, etc.
For instance, if you want to publish an ad regarding ‘Auto’, you can take help of the ‘Times Zigwheels’, or ‘ET Zigwheels’ publication. If you want to publish any education related ad, you can look at ‘Education Times’, if health, you can hit up to ‘Times Wellness’, if travel, then ‘ET Travel’, and so on.
Role of ads:
And the advertisements have successfully flourished and made a fixed space in the newspaper world. The newspapers are earning profit as it is one of the leading businesses all over the globe. The well known brands as well as any required item could be successfully categorized in the newspaper through display, text or classified ads. Any person could pay and get the required space in the newspaper. To get your own space, you just need to pay a fixed amount of money.