While print media has its advantages being affordable, FM radio and TV brought a whole new meaning to advertising. Both the modes of advertising are extremely popular and have their own benefits.
FM Radio advertising in comparison to TV advertising is much affordable. The radio stations are segmented based on the psychographics and demographics thus by using local radio advertising your advertising message directly reaches to your audience. Another important advantage is the low cost of production. As the advertising message is audio it does not need a visual appeal unlike print or TV advertising. All the magic can be created by speaking from a recording studio and playing some sound effects. In contradiction to the popular belief, radio actually offers the advertisers good results. Today there are several radio channels that are increasingly becoming popular due to its new ‘avatar’. It appeals to the all the sections of the society and bifurcates based on the programs it plays. So, play your advertising message based on the target you need to reach. Several stations that run successfully are Radio Mirchi, Radio City, Red FM, Radio One, Big 92.7 and Rainbow. Get started! Book you ads online and play them on your desired radio station at a desired slot.
TV advertising is a little expensive as it offers the advertiser to display his products or service on a wider scale, creating a feel visually to charm and influence the audience. It exhibits the advertisement on a larger scale to a greater chunk of the audience. Most definitely both FM Radio and TV advertising are excellent ways to influence and attract people. The choice of the media depends on the requirement of the advertisement. So, go ahead make your choice and book your ad today!